Record Crowds, Raucous Entertainment and Rowdy Fun: A Legendary Buffalo Chip Sturgis Rally Week Wrap-Up

     Buffalo Chip, S.D. (August 24, 2010) – The dust is just beginning to settle after Sturgis Rally Week 2010 brought tens of thousands of motorcycles and motorcycle enthusiasts to the distinguished grounds of the Legendary Buffalo Chip. Once again proving itself as the best party anywhere, Sturgis’ premier entertainment venue and travel destination celebrated Sturgis Rally Week’s 70th Anniversary in true biker fashion. Providing record-breaking crowds of visitors with an array of entertainment, art, vendors, food, amenities and countless memories, the Legendary Buffalo Chip is already counting Sturgis Rally Week 2010 as one of its most successful rally gatherings ever. 

     Rally Week 2010 at the Legendary Buffalo Chip included a vast and impressive selection of celebrated musical guests resulting in the biggest and most authentic summer music festival of its kind. Performances that graced the Chip’s four entertainment stages included; Ozzy Osbourne, Bob Dylan, Kid Rock, Motley Crue, the Scorpions, ZZ Top, The Doobie Brothers, Dave Mason, Lee Rocker, Tesla, Drowning Pool, Creedence Clearwater Revisited, The Guess Who, Trailer Choir, Buckcherry, Orianthi, Stone Sour, Jason Aldean, Williams & Ree and Disturbed.

     In addition to its unparalleled musical lineup, the Legendary Buffalo Chip was proud to host Michael Lichter’s 10th Annual Motorcycles as Art exhibit. From August 7 through August 13 throngs of bike enthusiasts filled the Lichter Exhibition Hall on the grounds of the Legendary Buffalo Chip and were captivated by the machines and photographs on display by custom motorcycle photographer and curator, Michael Lichter. Focusing on the explosion of interest and passion for custom motorcycles seen over the past thirty years, this year’s retrospective was entitled “Eternal Combustion- 30 in the Wind”. Described as one of the finest industry collections ever assembled, this year’s exhibit consisted of thirty bikes built by 15 pairs of renowned builders tied together by family, respect, friendship or apprenticeship.  By melding art and motorcycles together in a way that bikers can genuinely appreciate, year after year Lichter has truly been able to capture the essence of the motorcycle lifestyle.

     The Legendary Buffalo Chip’s 2010 Sturgis Rally festivities also included the third annual Legends Ride. Signaling the official start to Sturgis Rally 2010, more than 300 bikers from around the world converged to take part in the renowned ride for charity. The star-studded and scenic 50-mile expedition from historic Deadwood through the Black Hills to the grounds of the Legendary Buffalo Chip raised a jaw-dropping $53,000 to benefit the Sky Ranch for Boys and the Sturgis Motorcycle Hall of Fame and Museum.

     The epic grounds of the Legendary Buffalo Chip have witnessed an impressive assortment of recording artists and celebrities during Rally Weeks past…but nobody quite like this. The quirkiest addition to the Chip’s 2010 Rally lineup was eccentric funnyman and American icon, Pee-wee Herman. As part of “Pee-wee’s Big Sturgis Adventure”, on August 8 & 9, Herman participated in a number of entertaining events which helped kick off the Chip’s Rally Week festivities in style. “Pee-wee’s Big Sturgis Adventure” included an “extreme makeover” of Pee-wee’s iconic 1947 red Schwinn bicycle. A mix of nationally renowned and local South Dakota motorcycle and bicycle builders took part in transforming donated TRANSIT 3-Speed Electric Schwinn bicycles into high-tech, tricked out, ultra cool rides uniquely suited for Pee-wee Herman. Steve “Brewdude” Garn of BREW Bikes, built the winning bike. An “Easy Rider” themed bike dubbed the “Pee-wee Rider” complete with an American flag paint job was the bike that Pee-wee chose and inaugurated as Captain of the third annual Legends Ride.